Data-Collection-And-Privacy-Considerations-Interview-With-The-Other-Fruit-Biosphere-And-The-Other-Blockchain-Making-Choice-Personal_LIGHT

TOF® was recently interviewed by an AI firm regarding best practices and the importance of data collection policies. We focus on member privacy. Here are our answers

why should you collect data?

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TOF®'s answer

"To enable a specific, requested function.

This is the rationale behind KYC and AML legislation. Personal data, in this respect, is implemented to ensure that a specific service is performed with or by an authorized individual. Correct data collection enables all forms of digital service.

Where questions of purpose and function seem commonly to become convoluted is around 'free' platforms. 'Free' social media sites or say search engines can remain highly profitable precisely because the allure of their offerings with voluntary use permits such data implemented for a different purpose; secondary sales and ongoing analytics.

Rather than a direct request to enable a specific purpose, data collection there simply becomes hidden so as to permit secondary actions that may even not have been explicitly requested nor indeed even initially known."

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how do you go about starting to collect data?

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TOF®'s answer

"Digital interactions are at best, pseudo-anonymous. The very act of owning a computer [which has a unique identifier], going online [through another unique identifier such as a browser and IP], and then engaging anywhere [all patterns and behaviors are recorded and can be analyzed], itself is active disclosure of data.

Where to start is more a question of what data one is explicitly attempting to collect combined with when permission or collection of use is granted or, if not explicit, what forms of collection are allowed for the operation.

Technologically speaking every single interaction point and use of a digital service has the capacity to be measured and tracked. How one goes about collecting data becomes more a question of morals and economics."

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what do you wish you had known when you first started collecting & using data?

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TOF®'s answer

"That data is a tangible resource which currently and, all too frequently, people place too little value on."

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what was your biggest mistake concerning data collection & use?

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TOF®'s answer

"Offering something of genuine benefit may only be possible after understanding the right kinds of data.

From a business perspective, with our customers who have trusted us with their data, what is and remains an ongoing learning curve is how we can consistently, appropriately and directly share what that individual holds as beneficial information."

what are some of the creative approaches to data use you have seen?

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TOF®'s answer

"Honestly, the most creative approaches are ones that are most widely practiced yet seemingly least discussed.

These include say feed algorithms on Facebook which show highly targeted posts or calls to action based on a user's previous interactions and historical tracking of attention combined with automated deducement of personal preferences. Or content analysis fueled by artificial intelligence on say Google where even 'private' email content can lead to AdWords tracking.

More blatantly, reverse influence pushes are also notable. This is where say an Instagram or YouTube 'celebrity' is paid for product placement with the product's subsequent sales or interactions, most likely through the advertiser's channel, then constituting forms of behavioral and preference data collection.

The growing list of highly effective methods for continuous, ongoing creative data collection is significant. Simply asking for permission has now perhaps become the oldest methodology."

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does it make sense to collect as much data as you can?

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TOF®'s answer

"To repeat an old maxim, knowledge is power. Without a clear moral standpoint; to not collect as much data as possible could be for many the same as wasting a readily available resource.

The purpose and use of collected data has to remain of paramount concern. This applies to decisions made both by users and companies. For us, we have a very clear specific purpose for data; it is only to enable one clear and directly requested function to and for that user."

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what do people assume about data collection that is wrong?

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TOF®'s answer

"That it's not already happening during most every form of digital interaction."

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what guidelines do you have for data collection and how did you set these up?

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TOF®'s answer

"i. a clear limitation and specification of what data is necessary so as to facilitate an explicit service;

ii. a commitment to provide a direct value which is itself not reliant on the data required for execution;

iii. the structuring of services that are sustainable absent secondary use of member data."

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